Once You're Lucky, Twice You're GoodBy: Sarah Lacy The captivating story of the mavericks who emerged from the dot com rubble to found the multibillion dollar companies taking the Web into the twenty first century Once You're Lucky, Twice You're Good is the story of the entrepreneurs who learned their lesson from the Internet bust of 2000 and in recent years have created groundbreaking new Web companies. The second iteration of the dot coms, dubbed Web 2. 0, is all about bringing people