Polling at a Crossroads: Rethinking Modern Survey Research - Paperbackby Michael A. Bailey (Author) Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all