KMS Therma Shape Straightening Creme 150mlThis creme is great for blow drying hair from curly to straight in one easy application. It will provide up to 72 hour style retention whilst helping to reduce heat damage and breakage caused by heated styling tools. Benefits Include: Will provide up to 72 hour style retention. Great for blow drying hair from curly to straight. Adds a medium hold to all hair types. It provides lasting style and heat protection. Contains anti breakage and humidity