Benefit Roller Lash mascaraWhat it is: A mascara inspired by hair rollers, this super curling and lifting mascara gives a sexy, wide eyed look. Its patent pending Hook n Roll brush features tiny custom designed hooks to catch, lift, and curl even short and straight lashes. What it does: Roller Lash not only lifts and super curls, but this instant curve setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash conditioning